Why is Ed Sheeran performing for NFL Kickoff 2021? Explaining the NFL's odd concert decision

Ed Sheeran is headlining the NFL Kickoff, resulting in confused fan reactions. Here's an explanation as to why the NFL chose the British folk-pop singer.

source https://www.sportingnews.com/us/nfl/news/ed-sheeran-nfl-kickoff-2021-concert/w1c29wxb2slh115u6l8qeikz1